Arthur Benjamin does mathematic, Daniel Pink's 'surprising science of motivation', of course, Sir Ken Robinson's 'School Kills creativity, Simon Sinek's 'how great leaders inspire action', to Shelia Patek's 'Shrimp with a Kick' just to name a few.
If you are interested in seeing the feeding strike of a mantis shrimp (highly suggested viewing): http://www.ted.com/talks/sheila_patek_clocks_the_fastest_animals
In these talks, for the most part, I have seen exactly what Tribes is talking about. Excellence in passion and execution to such a degree that these individuals have been able to navigate internet marketing while juggling and mixing in that passion to a level that they have created movements.
"What does it take to Create a Movement?"
Godin talks about what it actually takes to create a movement by offering us two Nobel Peace Prize winners "...and their movements." I have never heard of Muhammad Yunus, one of the two, but a quick search showed that he is a social entrepreneur banker, economist and civil society leader and, importantly, has 2,339,071 followers on Google+ (yup, the struggling one). I have fifteen and I shudder to think how many people he has on Twitter. This is a good starting example of what can be accomplished on a large scale. One issue in the fight between good and evil would be that everyone in the world knew who Paris Hilton was, a girl who hit her mark because of social medias in 2006, while Muhammad Yunus, when he won the Nobel Peace Prize in 06, was a smaller blip on the Western radar. The world of marketing and media takes its own direction at times.
Godin maintains that, "The new tools and technologies available to groups are transforming what it means to think of tribal communication. Smart leaders are grabbing those tools and putting them to work." I agree. For example, I am considering a job in a remote part of Kenya. Having been there I figured if I went, my best bet in transportation (I like to control my own methods of movement) might be a motorcycle. I went online and located a Dealership in Nairobi, saw some possibilities, and inquired as to a price. I was emailed back a response with the price (1.3 million kenyan shilling, or, super expensivo) and given a lot of further information about other aspects of their business. I was then added to their google+ account where I connected with other adventure motorcycle enthusiasts, adventure travel photographers, and sites where I could even look up other jobs. And this was in the span of about 3 hours. They, as Godin would attest to, were leading from behind. They had the passion of motorcycles and travel and shared it. They will be the spot that I go to buy if I end up going because I can see it as just a business, its a passion. They have joined me to their ranks and, for that matter, here is a button to thecompany...to do my part. :)
Further, what I like about his ideas, he discuses Acumen fund, a nonprofit that funds entrepreneurs in the developing world, is that the small can reach millions. As someone who likes the off beaten path once in a while I have traveled to isolated parts of the world and I have often wished that the people could take their craft, because there is always a craft, to the level of broader audience. The challenges of limited electricity, as was the case in Kenya and Peru, are mitigated by the fact that portable devices can now be used beautifully to photograph artwork, list it for sale through many mediums, include actual video of production, send bills and receive payment, give a story of who they are and what they do using social media, make further connections and even take payment on the spot for the errant tourist. The big world could be smaller. They just don't know it yet.