My BA was in Anthropology. I was initially
"A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). It?s our nature."
http://www.amazon.com/Tribes-We-Need-You-Lead/dp/1591842336
One of the most fascinating aspects of Anthropology was how cultural, the ideas, norms, language, and values were transmitted in different ways by different groups. I envisioned this book might be about how the complex and myriad ways that different cultures did so in the past, and how they have changed as they passed into modernity, have come to be situated with the enormous tidal wave of information spread we now have. I did see the it was only 188 pages, but, hey, anything is possible.
That isn't the case so far. Instead, and no less interesting, at least to the point I have reached, Godin has been discussing a facet of one of the larger layers of culture; one of the cultural universals. Though he doesn't specifically use this terminology, that groups will form societies and those societies will form subcultures. Meaning, as he uses in an example, of people who enjoy wine. He uses the term 'Tribes' placing in the here and now. I actually think the term 'communities' fits a bit better. In any case, he maintains that leadership, another cultural universal in our new tribes, and with the tools that the internet can supply in integral to success. Using the same example of wine, he writes about Gary Naynerchuck, who at the time (finishing his final and 1000th episode in 2011) was running Wine Library TV, and who is currently the co-founder and CEO of social media brand consulting agency Video Blogger, who has become a leading in this Tribe, or community, by using the tools to spread information, give opinion, and to offer a place where people of his tribe can also share as they learn create a situation where Gary, because of his passion and use of social media and the internet has become a leader.
He maintains that with both passion for something and the tools, one can be a leader and help make that movement grow. He says, specifically, that "This is a book for anyone who chooses to lead a tribe. Inside or our, the possibilities are huge." That "Every one of these tribes is yearning for leadership and connection. This is an opportunity to find or assemble a tribe and lead it."
It is interesting to see the way that subtly weaves in the very real fact that while most of us work for just a salary, well maybe not just, it is much more satisfying to actually produce something and get others to work with or increase production of an idea and a passion.
What stands out is that it appears he is trying to sell a new way of looking at the world. He does so by using rhetoric that is a little odd for me. "Heretics are the new leaders" when describing what he perceives the shift away from 'factory work', which I understand to be the ole 9 to 5'er clock puncher jobs, by people who want to pursue and interest and passion, and for those who realize, in today's social networking era, can affect great change towards that passion.
So, I am about 15% through the book, or so my big ancient white kindle tells me. It is a pain that I can't see chapters or page numbers but i'll never get rid of the thing. Loved it from the start and loved the free whisper net.
The book has been easy to read and has already brought my mind to a lot of things I have seen both in my student teaching placement and with friends who have, literally, dropped their jobs to try and become 'leaders' of this kind of pack.
intrigued by the description of this book in the Amazon Market Place (where I borrowed this image to the left).
"A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). It?s our nature."
http://www.amazon.com/Tribes-We-Need-You-Lead/dp/1591842336
One of the most fascinating aspects of Anthropology was how cultural, the ideas, norms, language, and values were transmitted in different ways by different groups. I envisioned this book might be about how the complex and myriad ways that different cultures did so in the past, and how they have changed as they passed into modernity, have come to be situated with the enormous tidal wave of information spread we now have. I did see the it was only 188 pages, but, hey, anything is possible.
That isn't the case so far. Instead, and no less interesting, at least to the point I have reached, Godin has been discussing a facet of one of the larger layers of culture; one of the cultural universals. Though he doesn't specifically use this terminology, that groups will form societies and those societies will form subcultures. Meaning, as he uses in an example, of people who enjoy wine. He uses the term 'Tribes' placing in the here and now. I actually think the term 'communities' fits a bit better. In any case, he maintains that leadership, another cultural universal in our new tribes, and with the tools that the internet can supply in integral to success. Using the same example of wine, he writes about Gary Naynerchuck, who at the time (finishing his final and 1000th episode in 2011) was running Wine Library TV, and who is currently the co-founder and CEO of social media brand consulting agency Video Blogger, who has become a leading in this Tribe, or community, by using the tools to spread information, give opinion, and to offer a place where people of his tribe can also share as they learn create a situation where Gary, because of his passion and use of social media and the internet has become a leader.
He maintains that with both passion for something and the tools, one can be a leader and help make that movement grow. He says, specifically, that "This is a book for anyone who chooses to lead a tribe. Inside or our, the possibilities are huge." That "Every one of these tribes is yearning for leadership and connection. This is an opportunity to find or assemble a tribe and lead it."
It is interesting to see the way that subtly weaves in the very real fact that while most of us work for just a salary, well maybe not just, it is much more satisfying to actually produce something and get others to work with or increase production of an idea and a passion.
What stands out is that it appears he is trying to sell a new way of looking at the world. He does so by using rhetoric that is a little odd for me. "Heretics are the new leaders" when describing what he perceives the shift away from 'factory work', which I understand to be the ole 9 to 5'er clock puncher jobs, by people who want to pursue and interest and passion, and for those who realize, in today's social networking era, can affect great change towards that passion.
So, I am about 15% through the book, or so my big ancient white kindle tells me. It is a pain that I can't see chapters or page numbers but i'll never get rid of the thing. Loved it from the start and loved the free whisper net.
The book has been easy to read and has already brought my mind to a lot of things I have seen both in my student teaching placement and with friends who have, literally, dropped their jobs to try and become 'leaders' of this kind of pack.